In All Fairness: BCFSA’s Insurer Code of Market Conduct
By Trudy Lancelyn, ABC
1 Technical Credit for Level 1, 2, and 3 General Insurance Agents and Salespersons.
To qualify for CE credit…
– Read the entire article carefully, including all its sections and content labelled ‘Mandatory’.
– Select the ‘Mark Complete’ button at the end of each section to track your progress.
– Successfully challenge the quiz to demonstrate your learning.
– Select the ‘Completion Certificate’ link to save and download your personalized completion certificate.
Please Note: CE credits from this HyperArticleTM can only be used once towards your CE requirements every three licence periods. For further information on CE regulations, please refer to the Insurance Council of BC’s website.
Overview
This HyperArticle™ introduces the concept of Fair Treatment of Customers (FTC) in the insurance industry, driven globally and adopted in B.C. through the BCFSA’s Insurer Code of Market Conduct. You’ll learn that FTC goes beyond customer satisfaction, requiring a cultural shift towards fair outcomes. This will help you to assess your professional practices, ensure you understand and communicate FTC, and integrate it into daily routines and strategies with insurer partners while focusing on clear communication, suitable advice, and accessible post-sale processes.
When you’re ready, please go to the first content section…
